Advertising For Beginners

Do you have an online business? If you’re reading this then the chances are that you do.

In which case you have probably thought about advertising.

Advertising is essential for any online business. You will have a long lonely wait if you just hope that people will find your business by accident.

Advertising your business, and the costs associated with it should be considered an unavoidable expense, and factored into your businesses financial plan

When you’ve read through the advice here, always make sure that you validate any decision you make before purchase by reading reviews on the product on

A great way to confirm that you’ve made the right decision for your business are client’s reviews.

Local Search

Firstly, not all advertising has to be paid for. There is a lot that you can do for yourself without having to go to the expense of hiring other people or services.

Your first point of call should be the listing services of the major search engines. Add your business details in here and make sure that you appear on local searches for business like yours.

This is  a great way to get some exposure for your business, and you don’t even need to be SEO savvy. You’ll appear right there on the map.

If your area has a phone directory or a business directory, then make sure you are registered there as well. Many people still use paper directories and you don’t want to leave any money on the table.

Social Media

Here’s another channel, or channels that cannot be ignored. Social media is becoming one of the primary ways that many companies, even global brands, are reaching their audience.

Younger audiences particularly consume information in a fundamentally different way, and they expect to be approached by the brands selling to them in a different way to.

You may have to take a very close look at your demographic and decide how much investment you’ll make in social media.

Regardless of how deep you go, no business can ignore social media completely.

Remember that older audiences will also be groomed to expect advertising on social media. Platforms likeFacebook have been around for nearly two decades.

Your Website

Your company website is a vital part of your advertising strategy.

And don’t think that there aren’t things you can’t do to improve things here as well.

Consider your website like the flyer that goes through the door, or the poster that’s on the billboard.

Well, you need to get people looking, and you do that through several ways.

One is to create lots of fresh content.

For better or worse, search engines like Google reward fresh content on a website with higher search rankings.

So, a blog is a great way to bring eyes to your website. Soft selling by bringing readers to you for help and then offering a solution on the same website can be very rewarding.

Next, you can consider Search Engine Optimisation (SEO) for all of the above mentioned techniques.

You can pay for this or do it yourself.