Company swag is a valuable resource, and it can improve your business in many ways. Promotional products are often used by big brands to reward loyal customers, entice new ones and show appreciation to employees. It plays a huge role in boosting brand awareness, and it can drive sales and revenue. Here is a short guide to company swag to help you understand its value.

What Is Company Swag?

This term encompasses all products and merchandise a business uses to promote its brand. Company swag is often given as corporate gifts to employees, clients, and suppliers and can be given away as freebies to potential consumers. Promotional products can help increase engagement, create brand awareness and elevate sales. There are a plethora of branded products on the market, so companies need to know their audience and tailor the swag to the people they intend to give them to.

Increase Brand Awareness

Your brand strategy should include tactics to boost brand awareness, and giving away company swag is an effective component of your strategy. High-quality swag that is well-thought-out can make a huge impact on brand recognition. Effective swag should complement the nature of the brand, and it should clearly display a company’s logo and contact details. This can help extend your brand reach quickly and effectively. When done properly, promotional products transform receivers into brand ambassadors.

Entice Potential Consumers

Swag is often used to sway potential consumers towards your brand and can be given away as part of your company’s sales process or at industry events. The branded merchandise and products you use should make your target audience take notice. As an example, companies that center around fitness and wellness can hand out practical gifts such as branded water bottles and custom hats. Choosing items that are functional and memorable will show how much you value your customers. Not to mention, picking practical products will increase the likeliness of them being used, and the more they are used, the more visible your brand will be.

Connect with Existing Clients

Savvy business owners know that customer retention can cost five times less than customer acquisition, which is why it is sensible to place focus on existing clientele. High-end corporate gifts will give you an edge over the competition and help to keep clients’ loyalty. For instance, quality Bluetooth speakers and luxury desk accessories will impress existing clients, and they will think of your brand whenever they use their swag.

Employee Appreciation

Where would you be without your dedicated team? Employees are the backbone of a company, and if you want them to be their best, you need to make sure they feel valued and appreciated. As a token of your appreciation, company swag in the form of employee gifts will help you thank your employees for their dedication. It will also show recognition and gratitude for the hard work they do on a daily basis. Corporate gifting in the workplace can elevate productivity levels among employees.