If you are a small business owner then you understand the importance of saving costs. Most of these businesses are beginning to make their logo in a bid to save money. Creating logos does not have to be a very complicated thing. There are some simple tips that can guide you as design a logo for your small businesses. In this article we will focus on some of those tips to making a good logo.
First, you need to know the brand of your business because your logo should be designed in a manner that will communicate your brand to the public. I believe that logos are a graphic representation of what the business is all about. If you do not know your brand then you will have difficulty coming up with a logo that is relevant or authentic to your business. It is thus advisable to have a good knowledge of your brand before you make a logo.
You can have a simple logo showing what you deal in. Wedding cake business logo would be a perfect example for this concept. Some of the wedding cake businesses may choose to have a logo that only bears the name of the business only and an image of a wedding cake which makes it so simple for those looking at it to know that the business is about.
It is possible to have a logo that only has texts only but no images. You will be surprised at how effective these logos are. You, however, need to use a few strategies to ensure a logo that only has texts to be effective. The first thing you need to ensure is that the choice of fonts and sizes will enable the text to be readable. You need to pick a font that reflects your brand such that if you are known for elegance, then your font choice should show that. Normally, when text-only logos are made they only include the name of the business.
Do not underestimate the significance of color in the creation of a good DIY logo. Designers advise that not more than three colors should be used in one logo. When you keep the colors to a minimum, you will benefit from the use of color to captivate onlookers without unnecessarily tiring the brain with too many colors. When a logo has many colors, it looks so busy. Besides if your logo has many colors printing becomes very costly because each color is charged differently especially in sports teams where the logo has to be printed on many items.
With these guidelines you can confidently create your logo.