Website Design – What Makes It So Good?
Whenever you work on a new website for a business no matter what its size is, it is very important to know that a good website is what will keep them from coming back. On the other hand, you should not disregard the fact that it varies on individual preferences on knowing what makes it good. Some may put importance on its appearance while others go for its strong usability. If you can meet all the criteria for what is deemed to be imperative in website design, then you can expect yours to be great.
Number 1. Appearance – no one wants a site that looks boring but if it’s too flashy, it may be turned away as well. As a matter of fact, the best website design is achieved by being able to strike a balance between a site that looks too fancy and boring.
If you wish to draw in emotional attachment from people in your site, then learn how to use colors effectively as it can significantly improve their willingness to make transactions on your page. As a matter of fact, psychology of colors is proven to work and is being used by professional website designers in order to manipulate message to its visitors. As for the design, it shouldn’t look too complicated or confusing rather, it ought to resemble the business and at the same time, to what services and/or products you’re offering.
Number 2. Website purpose – before you begin on website development, it is essential to set your objectives first and ask yourself on how you want visitors to benefit from your page. The website’s content must be kept updated regularly and mind you as it’s very easy to tell whether or not a website has been updated. This will reflect negatively on the business as the homepage works like a resume. What you want from your content to is to reflect the main objective and to what it is that you’re trying to do.
Number 3. Usability – because of the reason that the internet is providing great amount of information, it is fairly difficult to grasp other people’s interest and attention and make them stay on your site for long. For any website visitor, among the biggest turn offs is poor visibility. This is the reason why many web designer and developers make sure that the site isn’t just navigable but user friendly too.
As you talk to your web developer regarding the design of your website, they will tell you that it should not take more than 4 clicks to reach to a specific section of your page. So what professionals do is to ensure that it only takes no more than 2 clicks to reach the designated section.