Why You Should Use SMS Technology in Your Nonprofit Organization

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People with mobile phones have increased exponentially in the last few years. Unfortunately, this technology has not been used to its fullest potential. One way in which it can be used is to get donations from individuals who are unwilling or unable to donate online. The advantages of SMS campaigns include:

Low cost

Nonprofit text message marketing costs much less than direct mail or phone calls because each message is charged at a lower rate than other types of communications. Every message typically costs US $0.05 for text messaging.


SMS and phone numbers can be delivered instantly via a variety of channels. This gives the campaign more time to reach more people on the same day or if necessary, at the same time. SMS can achieve open rates of 99% which is far higher than email, which typically has an open rate of 20%.

Safety and privacy

SMS messages are safe from a third-party interception because they are sent through a cell phone and not a computer server, thus making it harder for hackers to obtain special information from the message.

Measure ROI

SMS campaigns can be measured accurately and have a high ROI rate. For example, if a campaign goal is to raise money for an event or for donations and the target is $500, then the amount of money received can be calculated easily.


Sending out SMS messages always has the same look and feel so as long as the format is consistent and recognizable it …

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